Failure Doesn’t Actually Exist, And Here’s Why

Nicolas Cole
Better Advice
Published in
3 min readFeb 14, 2021

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We tend to think of failure and achievement in separate terms.

  • Achievement means you were right. You were correct. You set an expectation and then you met it.
  • Failure means you were wrong. You missed the mark. You set an expectation and you didn’t measure up.

When we approach our work with this separate mindset, we inevitable set ourselves up for failure. Here’s why:

The key to growth is to set goals outside of your comfort zone.

In order to continue growing as a person with your respective craft, you have to set unreasonable goals. That’s the point. You have to aim outside of your comfort zone and push yourself to stretch for things that you cannot yet do.

However, in order to actually set goals far outside your comfort zone, you have to understand and be ok with the fact that you will “fail.” You won’t get there the first, or second, or third time. You will fall short. You will make mistakes and it won’t be a straight shot to the end.

However, “failing” to meet the expectations you set for yourself when aiming outside your comfort zone actually moves you much closer towards your goals than if you were to “achieve” something easily within reach.

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Nicolas Cole
Better Advice

100M+ Views | 5x Author | Co-founder of Ship 30 for 30 | Want to start writing online? Get the Ultimate Guide: https://startwritingonline.com