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My Favourite Underdog Success Story — The 4 Big Lessons I’ve Gleamed From It.
Stories like this are fuel to help us improve our lives and succeed in our entrepreneurial pursuits.
Whenever I’m in a slump and empty of motivation, I recharge my gas tank by studying those who’ve succeeded despite the odds — the underdogs.
As well as a source of inspiration, I find these success stories also contain incredibly valuable lessons which help me gain clarity, reorient myself, and take the next step forward.
The story of Levi Roots is one of the most inspiring entrepreneurial stories I’ve come across to date.
The Rastafarian who entered his business pitch singing and playing his guitar didn't exactly fit the stereotypical image of “entrepreneur” we normally see pasted on the cover of Forbes or Fast Company magazines.
He was taking part in Dragons Den (the UK equivalent of Shark Tank) to seek investment for his Jamaican sauce business. His awkward 10-minute pitch, riddled with errors and miscalculations, would change his life overnight.
Today, 15 years later, he has a food and drink empire worth over 45 Million Dollars.
