You’ll Never Find Yourself

Aaron Nichols
Better Advice
Published in
4 min readMar 25, 2021

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Don’t worry, the alternative is much better

Photo by Harry Grout on Unsplash

I have great news! You will never “find yourself.” Not the way you’ve been told you could.

This is not something to be concerned about. It just means that you have to start playing by new rules.

Everywhere we look, western society feels broken. We eat 20% of our meals in our cars, after buying crap food in drive-thrus that’s designed to be eaten with one hand. The food industry has disconnected food from essential nutrients in favor of insane levels of taste, and it is making us sick. We have a multi-billion-dollar pharmacological powerhouse that takes advantage of this, normalizing disease so that they can create and sell us solutions. We’ve become so lazy that we have entire NGOs that advertise during NFL games to tell kids to move.

Advertisers have created this collective insanity and continue to take advantage of it, spending billions of dollars a year telling us that the constant, humming anxiety we feel is something that can be alleviated by just buying certain products.

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