The Pods of No Return

Will we choose the real world or a quieter, better one?

Matt Herlihy
Nov 5 · 6 min read

This week’s launch of Apple’s new noise-canceling wireless earphones may seem like another incremental improvement of a popular product. But in fact, the AirPods Pro could be a harbinger of a vastly different world ahead.

Hemingway famously described the two ways a man goes bankrupt: “Gradually and then…

Matt Herlihy

Written by

Brand philosopher. Executive Director, Strategy, The Office of Experience. Author, speaker, and instructor.

Better By __

At The Office of Experience, we believe the experience is the brand®. The best brand experiences are better by design. But they’re also better by strategy, technology, and message. Better By explores the ways in which the world around us made better by design.

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