Don’t Build A New Audience, Find An Existing Audience
It is much easier to find an existing audience than to carve a new one out of the crowd.
Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers.
I think of marketing myself like I am a vagabond peddler. I have a selection of interesting trinkets in my bag. Going from village to village, I make trades (and offer value) that villagers don’t often see in their little town.
But I don’t start a new village myself.
Starting a village requires a lot of other skills. You have to find the right piece of land, make it habitable, and entice people to come and join you.
That’s not in my skill set. Building a new audience is difficult, and it can distract you from doing your best work.
You can conserve your time and energy for your best work if you can identify an existing audience where people are already congregating together.
How to find communities of warm leads
If you have a good Lead Magnet, you have a small, digestible problem to solve for your audience.
