Marketing Is More Than Persuasive Copy

Effective, long-term marketing rests on 5 keystones

Keystone arches in a cathedral
Credit: Tama66 Pixabay

Often when we think of marketing, we go straight to marketing copy since this is the most common vehicle through which we target and reach our clients and customers.

Rarely do we consciously think about what supports our marketing efforts. Just like the keystones that support the weight…



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Patricia Haddock

Patricia Haddock


Writer, editor, coach helping people move from where they are to where they want to be. Find me at Mind Cafe, Illumination, Coffee Times. &