The 3 Principles Allen Lanes Used to Build a Global Publishing Powerhouse
Use these to launch and grow enduring businesses
Sir Allen Lanes, a young publisher from the UK, built what is now a global publishing empire with a distinctive brand recognized everywhere.
Already within 10 months of launching what became Penguin Books, 1 million copies had been printed, and the unmistakable logo and colorful designs of the books led to major commercial success.
They also took reading from a costly activity reserved to a few, to an everyday activity for the everyday folk which could be enjoyed anywhere.
Here are 3 essential ingredients in Lanes’ success, which any entrepreneur today can apply when launching or growing a business.
#1. Build something that addresses a problem you face
“We connect the world with the stories, ideas and writing that matter, putting books into the hands of as many readers as possible.”
What Lanes did was spot a gap in the market and design a solution to fill it.
He felt the pain of that gap being there, and wanted to do something about it. He firmly believed that the challenge he was facing was something others faced, too.
