Why We Started to Build Your House Club

Building a cohort-based community in public has been tough — but extremely rewarding.

Jessie van Breugel
May 20 · 3 min read
Photo by Di on Unsplash

I took Twitter seriously again in October 2020.

Honestly, I thought the platform was dead besides news, political banter, and celebrities. It’s hard to remember a time I was more wrong. My account was created in 2011, so dusty as hell. I had no idea what kind of opportunities were available to me.

I had no idea where to start as my follower count was marginal. Little did I know that I would be making strong friendships from all over the world in a matter of weeks. That’s been the most rewarding experience for me. The number of relationships, exciting projects, and ways to learn became limitless.

My eyes grew to realize how connected this world of the internet could be.

One of the first people I spoke to on a video call, was John Paul Hernandez from Miami. I realized that he was a great writer and communicator with a knack for personal branding. We clicked right away.

A few months later, we decided to host a few Twitter Spaces. We noticed a big need for people to get feedback on their Twitter profiles; their bio, banner, pinned tweet, and other components. So we threw out a simple proposal: we would give live feedback to whoever asked.

Immediately, the friends we made on Twitter saw the value in it and participated. We met many new people and loved adding value in any way we could. This small seed grew and we dug deeper into the need. It was amazing to give our humble feedback and hear people light up. Even better, the next day they had implemented our tips.

We were making a real impact.

We all have a vision of who we want to be, what value we want to provide, and what we want to represent. But when it’s time to implement it, we find it difficult to communicate it. In short, many need help refining their personal brand and providing consistent value.

John and I felt the same about ourselves: How could we improve our brand and learn to create great content daily? We became students ourselves, watching others and studying hard to find our own process. A mindset we never lost.

Things developed and from hosting our first two feedback sessions, we exchanged ideas about creating a cohort. We wanted to help others build their personal brands. Giving others the advice we needed 6 months ago.

In no time, we came up with the Idea Generation Model to make it virtually impossible to run out of good ideas. No more creator’s block. A great start. Then we developed the Micro Thread Framework, a simple but effective structure that serves as a vessel to deliver great content. Micro Threads consist of three tweets, each with a specific purpose.

Frameworks and processes are great but they won’t work until you breathe life into them. We tested and tweaked them until we found they worked efficiently. We later created Spotlights, which highlighted great Micro Threads and broke them down to learn what worked and what didn’t for live feedback and group settings.

Eventually, Build Your House Club began to form into reality and provided tangible creation. Through the curriculum we created and live interactions, we would create a cohort designed to learn, promote action, and build community.

Our first cohort has been amazing so far. Each member had a One-on-One discovery session to refine their brand and pick three areas of focus for their content. We kicked off 21 days to develop content. Then we studied our Spotlights and the published Micro Threads we could learn from. Soon we’ll have office hours focused on data and our 5X Content Model, where creators can multiply their original content.

When we end our 21 days, we’ll come out the other side with a clarified vision, stronger habits, and a supportive community.

I would like to thank everyone who joined this first cohort and trusted John and me to learn alongside you. It’s the beginning and we are very excited for what’s to come.

If you are interested in our next cohort, click here, to learn more.

Jessie van Breugel

Written by

I write about personal branding, the creators’ mindset, and entrepreneurship 📝 | Follow me on my writer’s journey: email.jessie.work

Better Entrepreneur

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Jessie van Breugel

Written by

I write about personal branding, the creators’ mindset, and entrepreneurship 📝 | Follow me on my writer’s journey: email.jessie.work

Better Entrepreneur

Submit your story. We cover Business, Entrepreneur’s Success stories, Marketing and Entrepreneurship. We cover startup and the startup success stories. Tips on Entrepreneur, Business and better marketing, Search Engine Optimization, Content Marketing, startups ane more.

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