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A 10-minute haircut around the area where I live.

Better Experience #1: Entertainment of a 10-Minute Haircut 🕙 💇

Making better use of the customer’s time and attention

Better Experience Design is a collection of arbitrary encounters with everyday things that have given us either delightful or stressful experience.

1. What is it and what is the purpose?

2. Why/When did I use it?

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Dexter Phuah is an excellent hairstylist!

How can we entertain her/him for at least 10 minutes using this small screen? How can we make the experience delightful and enjoyable in the 10 minutes window?

3. Was it a delightful or stressful experience? Why?

Here are some problems I found that can be improved:

  • The screen shows only ads / too much ads
  • Only have 1 video/image playing over and over again for 10 minutes
  • Playing a content which needs more than 10 minutes to finish (feature films)
  • The surroundings are noisy, so it would be hard to listen to any sound which comes from the screen.

4. Can it be better?

What should be playing on the screen? Here are some criteria which I think should suffice as a 10-minute entertainment:

It should take less than 10 minutes — or at most 10 minutes to finish.

Customers won’t feel annoyed by the content. Star Wars is playing on the screen, and you’re just sitting through the opening title crawl, some opening scenes and… it's done. Now get out of your seat.

Less than 10 minutes would be ideal — if the haircut takes less than 10 minutes, the customer had already watched a full content. If it’s more than 10 minutes, the screen can slip some ads and play other contents.

Content which can be understood just by looking.

So, something like Just for Laughs would be a good content. Also, short cartoons like Tom & Jerry would only take 6–10 minutes (per episode) according to Wikipedia.

What about the ads?

This way, customers would want to look at the screen because of the entertainment, and would also see the ads. Just like how normal TV and YouTube ads work.

And if we’re talking about entertaining the customer in general, I think this would work best:

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Let me play with my phone! Source.

5. What do you think?

Thanks for reading! If you have any idea about what we should cover next, you can comment below / send us an email: hello@betterexperience.design !

Better Experience Design is a collection of arbitrary encounters with everyday things that have given us either delightful or stressful experience.

Better Experience Design

Better Experience Design is a collection of arbitrary…

Briandito Priambodo

Written by

https://briandito.co - A designer, illustrator, and a writer. Interested productivity and creativity.

Better Experience Design

Better Experience Design is a collection of arbitrary encounters with everyday things that have given us either delightful or stressful experience.

Briandito Priambodo

Written by

https://briandito.co - A designer, illustrator, and a writer. Interested productivity and creativity.

Better Experience Design

Better Experience Design is a collection of arbitrary encounters with everyday things that have given us either delightful or stressful experience.

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