Better Experience #1: Entertainment of a 10-Minute Haircut 🕙 💇
Making better use of the customer’s time and attention
Better Experience Design is a collection of arbitrary encounters with everyday things that have given us either delightful or stressful experience.
1. What is it and what is the purpose?
These 10-minute haircut barber shops are available in several countries such as South Korea, Japan, Indonesia, and Singapore. The selling points: it’s decent, quick, and affordable.
2. Why/When did I use it?
When a customer is having a haircut, some shops might have these small screens which show ads, tv shows, or the shop’s own commercial videos.
How can we entertain her/him for at least 10 minutes using this small screen? How can we make the experience delightful and enjoyable in the 10 minutes window?
3. Was it a delightful or stressful experience? Why?
Neutral experience which can be improved. Most barbershops don’t even have any intention of entertaining their customers (some salons provide magazines). So the presence of this screen itself is already a good sign that the shop is actually thinking about the customer.
Here are some problems I found that can be improved:
- The screen shows only ads / too much ads
- Only have 1 video/image playing over and over again for 10 minutes
- Playing a content which needs more than 10 minutes to finish (feature films)
- The surroundings are noisy, so it would be hard to listen to any sound which comes from the screen.
4. Can it be better?
Definitely! Here is how I would make the experience better:
What should be playing on the screen? Here are some criteria which I think should suffice as a 10-minute entertainment:
It should take less than 10 minutes — or at most 10 minutes to finish.
Customers won’t feel attached to the content. Imagine you started the haircut watching your favorite movie for 10 minutes and you need to leave before even getting to the good part.
Customers won’t feel annoyed by the content. Star Wars is playing on the screen, and you’re just sitting through the opening title crawl, some opening scenes and… it's done. Now get out of your seat.
Less than 10 minutes would be ideal — if the haircut takes less than 10 minutes, the customer had already watched a full content. If it’s more than 10 minutes, the screen can slip some ads and play other contents.
Content which can be understood just by looking.
Due to the noise disruptions and the haircut, customers won’t be able to hear properly.
What about the ads?
On the business side, we can also spare some of the time to put commercials in between the episodes.
This way, customers would want to look at the screen because of the entertainment, and would also see the ads. Just like how normal TV and YouTube ads work.
And if we’re talking about entertaining the customer in general, I think this would work best:
5. What do you think?
We think this might make the experience of a 10-minute haircut better. Let us know in the comments if you have any idea about how to make it even better and let’s discuss 😆
Thanks for reading! If you have any idea about what we should cover next, you can comment below / send us an email: email@example.com !