In the era where we can’t live without the internet, we often found ourselves browsing and buying stuff online. Unfortunately, sometimes what ended up arriving in our homes was not what we had ordered — or at least it wasn’t supposed to look like that.
In this article, we are going to discuss how can we improve the process of choosing the right size of clothing when ordering clothes online.
1. What is it and what is the purpose?
Size charts are often found in online shops to give information about the different sizes that the shop has.
2. Why/When did I use it?
When buying clothes online, you need to choose the right size that fits you the best. Most of the time, you have to know the measurements of your height, chest, waist, and neck.
3. Was it a delightful or stressful experience? Why?
To be honest, most size charts are confusing. Here’s why:
How would you know your sizes?
As stated above, most shops gave us information about the chest, waist, and neck size. But the problem is; how do we know our own size?
It’s obvious that not everyone would know their sizes. Even if you have done it in the past and memorize them, how can you make sure that your sizes are still the same?
And admit it, you’re too lazy to measure your size. Ain’t nobody got time for that.
Too much information to process
Some companies understood that people need to have proper size charts and a guide to measure their sizes. However, in some cases — like this Uniqlo size chart — they put too much effort in doing so. They missed the point.
It is good that they tried to help their customers as much as possible. But would the customers want that? Would they read the guide? Would they understand it?
Visual clutters adds distraction and dissociates people from the essential information.
4. Can it be better?
I think so. Some additions to the size charts and we’re good to go:
Let the user input their own measurements and match them with a size
Zara has made it easy for their customers to find the right size. They match the size with the customer’s measurements and how tight/loose they want the clothes to be.
Put your customer data to a good use
To top it off, Zara adds customer insights to reassure that you are choosing the right size. This is a smart move from Zara — the usage of data adds value to the size chart and made it more trustworthy. They give just the right amount of information the user needs.
Ask for the customer’s body shape info
Along with height and weight, ASOS asks some additional information such as body shape and how do you want the clothes to fit you. This adds confirmation that as a customer, I will most likely get the right size.
Use actual images of people to represent the customer’s sizes
The size chart provided in Teepublic is one of the best one I can find online. It has various photos of models of different shapes and sizes, along with their height and weight measurements. You only need to find one with a stature similar like yours, and you’ll get the right size.
It would be perfect if companies provide size charts where we just need to input our measurements and get some examples of how it would look like based on our body type — something that can actually help us in choosing the right size.
5. What do you think?
We think this might make a better experience of ordering clothes online and hopefully get the right size every time we order. What do you think?
Let us know in the comments if you have any idea about how to make it even better and let’s discuss 😆
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