I live with my 2 friends and one of them had just bought a toaster a couple of weeks ago. Initially, I was really happy to finally be able to eat toasted bread for breakfast. But life is just not that easy.
1. What is it and what is the purpose?
Toasters were made to perform the task of toasting/grilling your bread. Hence the name, toaster.
2. Why/When did I use it?
Every time I want to eat a warm, crunchy bread – toaster is the answer.
3. Was it a delightful or stressful experience? Why?
I don’t know about you — and there are lots of toaster types — but for me, it was a stressful experience. To understand the calamity, first, take a look at this picture.
This beautiful toaster has burnt around 8 slices of bread so far. Here are the things that I think caused this bread-wasting event:
1. The numbers on the dial do not help in telling how long my bread would be toasted
It is not clear what the number stands for. Minutes? Seconds? Temperature?
2. The icons do not have a clear description
Having an icon to indicate something is good – but useless if users can’t decipher the meaning behind the icon.
3. From eye-level, the numbers and icons look just like random dots
The third time I burnt my bread, I bowed down and checked out the ‘dots’ closer. To my surprise, those are actually numbers. The fact that I have a bad eye and don’t wear my glasses around the house doesn’t help either.
4. Can it be better?
Yes. Of course. Here’s how I would improve it.
Make the indicator size bigger
A toaster could be placed on the dining table, kitchen island, or anywhere the user wants it to be. To help the user accomplish their task easily, make the usage direction clear.
Big, bold text with enough contrast would just do the trick.
Lose the random numbers and icons, use something more explanatory
The icons were not very clear. Why don’t we remove it and just use some texts that describe the purpose of those icons?
As for the numbers, it is better to make it clear whether they indicate seconds, minutes, temperatures, or anything else.
Use shades of toasted bread colors and let users choose how brown they want the bread to be
The cherry on top. Instead of numbers, use images. Show the user that if you press this button, you’ll get this color. We don’t need to make the user think about: “How many seconds do I need to make it golden brown?”.
Show it directly to their faces.
5. What do you think?
We think this might make a better experience of getting a toast bread. What do you think?
Let us know in the comments if you have any idea about how to make it even better and let’s discuss 😆
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