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Pragmatic Productivity
3 No-Brainer Ways to Get People to Read Your Cold Emails
Red carpet invitation from a cold email? Yeppers.
I have to get creative when it comes to Christmas presents for my husband. He is the guy who doesn’t need much and has everything he wants. A few weeks ago, I discovered the jackpot of holiday gifts for him — an autograph from one of his favorite people (and no, I’m not going to tell you who).
So, I went onto this person’s website, found his email address, and sent him a well-crafted email full of all of the tips and tricks I have learned from reading EVERY MARKETING BOOK I could devour since I started my company.
Guess what? This very famous person responded within 24 hours, not only agreeing to honor my request for an autograph, but also offering up a video message, and (even I was surprised by this) including their phone number. Two back-and-forth emails later and I had us a red carpet Hollywood invitation to hang out with this person.
So, how did I get this fame-biddy-famous person to comply with my Joe Schmo cold email request? By employing the three tactics below in my email.
