This past week, 300 people came together in Scottsdale, AZ for the Genius Network annual event, a gathering of the world’s top health, business, and marketing minds hosted by “everyone’s best friend”, Joe Polish.
Since Dry Farm Wines was the wine sponsor, I had the fortunate opportunity to attend. I say “fortunate” because most attendees paid $10–25k to be there.
Would you be willing to pay $25k to attend a 2-day conference? If you’re thinking “no freaking way!”, then it’s a good thing you’re reading this.
Not only will you get some of the takeaways without spending the money, but you may also re-think that “no freaking way” answer. Stick around until the end and you’ll see why.
But first, all credit for this information is due to Joe Polish and his amazing tribe of Genius friends. If you find this useful, there are three places to learn more:
1) Genius Network Podcast — just launched! Check out this first episode with Tony Robbins and Peter Diamandis.
2) Joe’s website — so much awesome information there. For example, this article about Brendon Burchard’s 10 Million Dollar Marketing Strategy.
3) Genius Network. Learn more about it.
And now, 5 takeaways from Genius Network 2016 to help you live your healthiest, wealthiest, and happiest life…
1. Embrace the Relationship Economy
Your relationships are your most valuable asset.
When applied correctly, this is the SINGLE most powerful force to change your life.
You’ve probably heard the phrase:
“You become the 5 people you spend the most time with.”
Have you stopped to consider what that really means?
Let’s imagine you have one of these goals:
- You want to make more money.
- You want to eat a healthier diet.
- You want to be more at peace with yourself.
How do you reach the next level?
“You become the 5 people you spend the most time with.”
It’s right there. It’s your map. It guides you to achieve ANYTHING you want.
Just put yourself around the people who are already making more money, eating a healthier diet, and are more at peace, and you’ll become like that as well.
This is why the Genius Network mastermind group is so powerful. It’s a tribe of high-performers who are always pulling each other up to the next level.
This is why Daymond John, a Genius Network member and speaker, emphasized the importance of mentors to his success in business.
Do you have mentors?
It’s also why Jay Abraham, another GN member who many cite as being the world’s best marketer, chooses to invest much of his money, time, and energy into his relationships.
How much money/time/energy are you investing in your relationships?
We now live in a Relationship Economy. Your relationships are your most powerful form of currency.
- Your best job opportunities will come from the people you know.
- Your biggest breakthroughs will come from your collaborations with other smart people.
- Your most meaningful personal growth will come from spending time with people more developed than you.
How can you embrace this Relationship Economy?
- Invest in your meaningful relationships.
- Join mastermind tribes. Or create your own.
- Always be asking: “How can I be of service to you?”
- Find the people who are where you want to be and put yourself next to them.
- Tell people: “I care about you”.
2. Be the Hub.
Be the one to connect everyone or everything together.
Joe Polish does this for relationships. He is the hub that connects everyone in the Genius Network.
Peter Diamandis is the hub of the emerging technology circle. He collects, organizes, and distributes cutting-edge information in this space.
Jay Abraham is a hub for marketing information.
Dave Asprey, founder of Bulletproof, sits in the center of the biohacking circle. His podcast, blog, products, and stores bring together the best tech and knowledge.
Pick a circle you care about and carve a space in the center. Begin to aggregate the people, research, tactics, and tools for that circle.
There is influence at the center.
3. Be Authentic.
This idea came up over and over again:
People will buy when they feel understood.
To feel understood, they need to feel connected.
Authenticity is how you build that connection.
Toward the end of Day 1, Joe sat on a stool in the middle of the stage looking out at the audience. The room was silent, except for the anxious tapping of his foot. Then he whispered, “I can’t believe I’m about to share this…”
What followed was a story about addiction that was so vulnerable people were moved to tears.
Afterward, everyone felt connected to Joe at a deeper level.
Being authentic is scary. It’s easier to create a facade to hide our flaws. To be vulnerable requires courage.
“Fear is wetting your pants. Courage is doing what you’re supposed to do with wet pants.” — Dan Sullivan
It’s time for us to show up as our authentic selves, wet pants and all.
How can you be more authentic?
- Know your flaws, failures, mistakes, and wrongdoings.
- Be willing to share them.
- Bring a second pair of pants, just in case.
4. Create video content. Video is king.
As someone who prefers to hide behind stick-figure drawings, the combined ideas of authenticity and video does this to me…
But here goes:
Video forces you to be authentic. It gets your face in front of your audience, helping you connect with them more deeply.
If you want to grow your business, using video creatively was Brendon Burchard’s top recommendation. Check out this creative use of video on Brendon’s homepage.
Joel Wheldon said to make your content:
Sean Stephenson encouraged you to get the audience to:
Joel also recommended, when shooting the video, to imagine you’re having a private conversation held publicly. Just talk to one person.
Video can be useful outside your business as well. Joe Polish uses video to introduce friends. He records a video with one friend and sends it to the other. It’s much more personal than an email.
Where else could you inject more video into your life?
We recorded our first Dry Farm Wines video right after Brendon’s talk. It’s raw and there are a million things that could be better, but we published it anyway. Gotta start!
5. Reframe everything.
Everyone at this conference was constantly re-evaluating and reframing how they think.
Here are a few examples:
Dan Sullivan taught how procrastination can be a productivity tool.
“Procrastination tells you what is most important to do next.”
Create a list of the things you’re procrastinating on. Pick the top 3. For each one, write down why you are procrastinating. This now becomes your todo list and first action step.
Tim Bilyeu encouraged us to reframe mistakes, failures, and errors. Rather than seeing them as negatives, understand that they move you toward your goals.
Your failures are your growth.
Dean Graziosi has been trying to reframe his thoughts from…
Have To — > Get To
Rather than “I have to sit in traffic”, he tries to think “I get to sit in traffic”.
A small shift in your language can significantly improve your productivity and happiness.
John Mackey, the CEO of Whole Foods, reminds us that if you make more than $34k/yr, you’re in the top 1% of the world. How blessed and abundant are you?! And you complain about what?
Doing things you hate
“If you do something every day and you still hate it, you are losing at the game of life.” — Brendon Burchard
Have you ever paused and really thought about WHY you would do something you hate?
To reframe that something you hate, you have two options:
- Change the something you hate to a different something you love.
- Keep doing the something, but change your thought of “I hate this” to “I love this”. How can you start to LOVE that something you do every day?
To do anything else (or to not do anything at all) makes no sense, right?
- Recognize that relationships are your most life-changing asset.
- Become a connector at the center of your circle.
- Be authentic.
- Use video.
- Reframe your perspectives.
These are the top things I learned at Genius Network and am actively trying to apply to my life.
You can apply them too.
Ask yourself “what really matters to me” and then invest in the relationships, personal growth, and perspectives that will lift you toward your answer and your best self.
This is the power of the Genius Network.