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How Easy, Fun and Rewarding Can You Make It?
Applying the brain-friendly approach to realize what you want
Business has become brainwork. How we use and abuse the brain has a huge impact on our success as individuals and organizations. We need well-trained and well-managed brains to deal with life@work and master change within, between and around us.
While business has changed a lot over the years, the brain has not. Basically, we have the same brain as our ancestors 100.000 years ago, a brain best suited for a simple life with little information and a few choices to make.
This is not the reality for most workers these days. We must adapt, innovate, collaborate and perform at our best in highly uncertain and fast-changing environments — under the conditions of exponential growth.
There is constant pressure on us to do things smarter, faster and better. We want to contribute and give all we have. We work harder, sleep less, sit more, move less, choose late-hour customer sprints for relaxed time with friends and family or for quality time alone. We act and deliver our part. If not, we fear to miss out, be left behind or even cancelled.
