Without This Critical Ingredient, Your Content Won’t Go Viral.

1. Content.

Stop talking about creating something awesome — Instead, go and do it. Release it to the world. Didn’t go viral? Try again. You’ll get better. There is no silver bullet. Fear, inaction, and failing to try one more time are your biggest obstacles.

Stop jotting down good ideas.

Stop thinking.

Stop reading this.

Start doing.

Take action. Create. Create. Create. Repeat.

Virality shouldn’t even be your goal. Think of it instead as a well-deserved reward for producing something worthwhile. Producing something worthwhile is your goal. And to do that, the very first step — the mandatory first step, is to produce.