The Club of Extraordinary Influencers Assembled during Crisis
Something else has happened across social media since the coronavirus outbreak has pushed the world indoors. Top creators on Instagram and YouTube decided to form The Social Good Club.
So far, 20 social media influencers have collaborated to create content that betters mindsets at a worldwide level. Among them, mindfulness advocate Matthew Santoro, ambassador for change Haifa Beseisso, and therapist Kati Morton are just a few examples of active members who opened up about coping mechanisms in times of distress.
How it all started
To Louis Cole, founder of the club, the idea of combining his passion for creating engrossing content and forging a sense of community came naturally. Louis Cole first came in the attention of his now vast audience thanks to his adventures in exciting destinations.
However, in the summer of 2019, Luis Cole broke the news. The travel vlogger was no longer to talk about travel exclusively. His reasoning was that the explorations he kept engaging in weren’t fulfilling for him anymore. The reason? His adventures were pushing him away from his loved ones.
After 7 years of experimenting and enjoying the various cultures of the world, the influencer has finally decided to settle on one direction. His new calling is encouraging him to speak up about social issues. So he decided to rally fellow micro- and macro-influencers around campaigns that address worldwide causes.
Thus The Social Good Club has its origin little before the beginning of the pandemic that has now the entire world in its grip. But the platform truly took off when it found its true meaning, that of alleviating communities of the repercussions of a global pandemic. The club started binding people together by tackling the same issue from various angles.
Video conferences and interviews
The influencers cracked the social distancing code and managed to gather together to debate different topics through video conferences. For the length of an hour, a group of four creators is discussing the fabrics of a global community, breaking free from external criticism, self-love, avoiding fake news, and other topics of interest.
More is yet to come. The crew plans to include more experts in various health fields to share their certified knowledge. One of the first interviews with specialists includes writer and entrepreneur Peter Diamandis.
The co-founder of Singularity University puts our current experience into perspective. He states that this is the first time humanity is no longer living just for the sake of survival. A world where people are no longer concerned about the next day but about how to reach their potential is a world with a bright future ahead.
In the end, the platform will furnish materials and tools on how people can come out of various challenges as better than before.
The world boasts good news!
Here’s one thing you won’t find on any of The Social Good Club’s accounts: bad vibes. So much so that the team is focused on sharing only news of positive events with their community.
It’s uplifting to know that people have adopted more pets than ever before with the shelters running out of occupants during the pandemic. People all over the world may feel encouraged when parts of the country that was first affected by COVID-19 are finally putting a stop on the infamous wildlife trade.
Local communities can also handle hurdles better when its members are well aware of what they could do to support the many. Thus, the Social Good Club listed the 4 best practices anybody can carry out to keep local businesses afloat in a crisis.
Flash tutorials
They are called “Coronahacks” and are meant to show quick tricks on how to bend technology to answer current needs. For instance, the club prepared for its audience walkthroughs on how to watch Netflix with friends in isolation. Or how to take a break from the constant connectivity to the online that is often a tyrant for demanding our 24/7 attention.
But there are also community-driven hacks in the mix as well. The Social Good Club is highlighting social moves of a real impact to which people can donate. For example, anybody can treat The National Health Service workers to a healthy meal by donating to “Meals for NHS.”
Request the presence of modern heroes
Proof that the club is only looking to expand itself stands in its latest call-to-action initiative. Healthcare workers, restaurant owners, farmers, thought leaders are asked to step forward and use The Social Good Club to amplify their views on the current situation.
So the crew drew a list of guidelines on how these specialists can tap into the platform and become visible to a wide audience. They can find a series of questions to help them structure their opinions into pragmatic speeches. Lastly, they receive clear indications on how to create videos for social media.
The results of this enterprise are yet to materialize themselves into a series of concrete, practical recommendations set against the background of a global health concern. We can only wait in excitement to see where this call to action leads.
Why it matters
The Social Good Club is just starting to take shape. Nonetheless, this remains a big step forward coming from a circle of influencers who used to keep their work just between them and their followers.
The response the club amassed was beyond positive. Each new material is empowering more and more users to take the initiative and ask in the comments ways to join in their efforts.
Moreover, the crew is preparing the ground for upcoming materials that are to generate a wave of positive impact on global communities. By giving experts a voice, the club of influencers will bring on tools and certified guidance that are going to ease the transition to a post-pandemic era.
