While Fighting the Pandemic, Social Media Is Granting Wishes in an #AllInChallenge
As of mid-April, social platforms have been sustaining intensive waves of crowdfunding in response to the health crisis that has the entire world in its grasp. Some of these efforts on Instagram and Twitter can be traced back to the #AllInChallenge. By the way, there’s a monumental side of entertainment involved which helped the movement catch on.
The #AllInChallenge aims at maximizing, once and for all, the capacity of crowdfunding in the name of one cause: combating malnourishment in the U.S. This goal is bound to be accomplished through reaching a generous amount by literally going all in with the sweepstakes and auctions.
Anybody can contribute with bids starting at $10. In exchange for their deed, participants go away with a chance to win one-of-a-kind opportunities — meeting their favorite celebrities, possibly in unusual settings.
Sweepstakes That Are Too Good to Be True
The All In Challenge Foundation has made the impossible possible. Each newly launched sweepstake is making the headlines of the day as the next big dream that it’s about to come true.
In exchange for only $10, people are drawing the food shortage closer to its end.
At the same time, they’re getting a chance of winning an all-access experience at the next Mariah Carey show with a friend. Or become the owner of Madonna’s one and only Madame X Tour Jacket. Or join a glamorous Dior photoshoot with Gisele Bündchen. Or enjoy dinner with Ariana Grande (though through WhatsApp). Or play golf with Justin Timberlake and Bill Murray.
Never before have the dreams of fans been so close to becoming true in the same time frame. Over 100 sweepstakes are currently up and running, at the end of which await worldwide celebrities. Musicians, athletes, business leaders, celebrities, and Hollywood actors got the challenge of going all in with an offer for their fans that not even their closed ones are getting.
Auctions Never Done Before
The philanthropic initiative has also launched a series of auctions. These are mostly addressed to those who want the package by all means and with a generous budget for charity.
Yet the highest bidder doesn’t get to take home works of art or Victorian armchairs. Instead, they are offered exclusive experiences beside the creative people they admire.
Are you loving Jurassic World that much to accept being eaten by a dinosaur in a heartbeat? Is that one last unfulfilled dream about going down in the history of cinematography?
Given that Jurassic Park has marked many a childhood, there might be plenty of cinephiles out there willing to give anything for this chance. And Chris Pratt is inviting one of them to shoot such a scene on the set of Jurassic World 3.
Other auctions offer a golf game with Charles Barkley, Max Homa, Lawrence Taylor or Eric Dickerson. No other than Dr. Oz is waiting for his new co-host to help him carry out another episode of his Daytime Emmy Award-winning talk show. Comedian Sebastian Maniscalco is taking two lucky guests to his stand-up comedy show to a dinner. Other 4 premium tickets are waiting for their new owners to enjoy an incredible UNC football fan experience. And the list goes on.
Social Media Enables the Right Kind of Networking
Granted, not everyone is willing to pay a fortune for a golf game or a seat in the Athletic Director’s suite. Yet while almost all eyes are on Hollywood stars, there are some aficionados who can appreciate the niche offers at their true value.
Social media has been doing a great job connecting users to those auctions that are of interest to them. This way, while Jurrasic World connoisseurs are busy practicing in the mirror their reactions when bumping into a real-size dinosaur, Madonna fans are focused on getting their hands on her unique jacket.
How is social media doing that? The answer is simple: by creating a post about these opportunities.
All celebrities that joined the initiative have announced their decision in a video made for their followers. Chris Pratt poured a lot of excitement and open-mouthed impressions into his video, while Chris Evans decided to go a little bit more on the low-key side and make the announcement in a down-to-earth voice.
This way, people that are already following their favorite celebrities received instant word of the challenge they sure want to join in.
Achieving Virality
The challenge owes its virality on social media thanks to a little trick. Although mainstream, it provides results every single time.
This special ingredient is all about social media tagging. Each member that comes up with an exceptional auction or sweepstake has to tag three other friends to do the same.
It’s a simple trick that amounts to a snowball effect. Once several celebrities took up the initiative, the nominations started popping up. And nobody wants to be that guy that refused to rise to the challenge.
Justin Bieber nominated Chris Pratt who tagged Chris Evans. And the All In Challenge keeps perpetuating the challenge naturally until it comes with the ultimate IRL experiences for bidders.
Macro Influencers Join in the Efforts
Without a doubt, the All In Challenge tapped into the influence celebrities possess over millions of fans around the world. Those who place any kind of bid have the chance to live amazing experiences alongside their favorite athletes, musicians, entrepreneurs, movie stars, but also social media influencers.
TikTok star Addison Rae is giving away 3 days with herself and some of the finest entertaining places in the world — Disneyland, Universal Studios Hollywood, and… the mall! If you haven’t heard about her, know that Rae’s dance moves are always a feast for the eyes of her 39.5 million followers. The winner of the TikTok sensation is invited to a local hotel with a bunch of their friends where they’ll spend 3 days in the company of Rae and her mother.
A deep voice getting in touch with you from the depth of the Internet is telling you to unleash your potential and find your happiness. If this were to happen, the owner of that voice would definitely be Jay Shetty’s. Former monk, he turned to the Internet to expand the audience of his motivational speeches to the entire world.
So, it was only a matter of time until Jay accepted the All In Challenge. His offer is multi-layered so that the winner takes home an exhaustive experience beside one of the most popular coaches on the Internet.
Final Word
The enormous momentum this campaign raised means one thing: the pandemic prioritized experiences over the material. The proceedings reached the fabulous amount of over $39 million which signals the initiative’s success.
People of influence are needed for their moral support and their gift of creating memorable experiences. Entertainment and inspiration are by no means a cure to a pandemic. But they can tackle some of its mischievous side-effects such as famine and spiritual defeat.
