Brand Personality: 12 Archetypes You Can Use to Effectively Position Your Brand

Figuring out who you speak to and what you stand for

Photo by vedanti from Pexels

Branding and advertising are as old as the time we cannot even fathom to go back to. They’re as important for getting hired as cracking the interview. They’re based on trust, context, and understanding of the future, combined with an affinity for data and consumer behavior.

As the marketing genius, Peter Drucker said,

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Every brand eventually discovers the need for a personality and a voice. The way your brand communicates on and off the internet is the most important touchpoint. After my six years of experience in social media marketing and strategy, I would say that recall is more important than the sale, which might happen sooner or later.

Listening, meanwhile, is a continuous process from the first day your brand is announced to forever. The more you listen, the more you understand the pattern of reactions toward your product and experience and the better and faster you improve. Certain problems need quick fixes, while others…