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3 M Followers in 2.5 Years, Psychologist Reveals a Marketing Masterclass
Your 9–5 is your market research, you just don’t know it
Dr. Julie Smith is a psychologist. She’d be one of 37,300 psychologists in the UK. So whilst that’s a cool job title, I think you’d agree there is nothing out of the ordinary about it.
Yet she’s amassed 3 million followers on TikTok, has written a Sunday Times bestseller, and has just shown up on one of the biggest podcasts in the world.
It’s fair to say she’s doing alright.
Julie Smith is doing something almost no one is talking about. Often we see this distinction between ‘work us’ and the ‘real us’. We slog away at the 9–5 as if it’s totally dissolved from us and who we are.
Dr. Julie Smith shows that your 9–5, your profession, can become your business and brand. You just have to find your way. Here’s how Julie Smith made a marketing masterclass.
Work your way up the ladder
Credibility matters.
It matters that Julie Smith has a degree in psychology. It matters that she’s spent 10 years working in the NHS. It matters that she’s spent her life working with people and understanding their problems.
