3 Proven Methods to Increase the Conversion Rate of Your Email Marketing

A year of experimentation in 6 minutes

Photo by Campaign Creators on Unsplash

Like anywhere else, the human connection is key to building a strong brand and improving customer retention.

Sometimes, we focus on user acquisition and invest in paid marketing so extensively that we ignore our CRM to optimize conversion across all funnels. When used strategically, email marketing can bring you a higher ROI in the long term.

Here’s why email marketing can be a winning strategy for your company:

• It’s cost-effective: Once you’ve invested in your CRM platform, you won’t have unexpected expenses or your cost won’t depend on various metrics such as CPM, CPC, and Impression Share.
• It requires less effort to optimize: It’ll take less time to craft an email than to create ads or blog posts. Also, no risk for your emails to experience ad fatigue.
• It offers personalized experiences: In our digital world where our inbox is bombarded with promotional emails, the Gen Z craves meaningful and inspirational content. Emails are the best way to do that by creating personalized content, so you can make your leads feel heard and understood.