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3 Questions for Better Click Rates From a Speechwriting Course
What impact have you had on your readers?
Do you ever write a phenomenal blog, social post, or piece of content (or so you think) and it makes zero traction? You stare at your analytics page, thinking wtf?
You’re probably frustrated. You think you wrote a great piece, yet you’re still not seeing the engagement you hoped for.
What went wrong?
I took a speechwriting course from the University of Waterloo and drastically changed the way I wrote: I transitioned from an exceptionally shitty writer to an almost good writer. I still review my notes from that class on a regular basis.
I learned you must ask yourself three questions for every piece you write. In fact, you must ask yourself these questions for every interaction you have — but I’m getting ahead of myself. If you can’t answer these questions with ease, go back to the drawing board. You missed something.
Ready?
The Question: What Effect Have I Had?
Doesn’t “wow” you yet, right? Wait — this is important. Let me explain.
First, let’s define what I mean by effect. In this scenario, I’m using effect/affect to mean impact. Maybe it’s…