3 Reasons Why You Should Patiently Blog Like Seth Godin
Following the footsteps of one of the greats
Seth Godin hit it big time by blogging and is now one of the most talked-about bloggers there is.
Are blogs dead? No.
Do you need one? Yes.
Be it solopreneur or startup ventures, you need one.
Blogs build an audience and growth. Research shows 77% of users regularly read blogs because they are seen as trustworthy sources of information.
The list goes on…
There is a multitude of reasons why your business needs a blog, but I’ve picked the top three reasons why your business needs a blog in 2020 following in Seth Godin’s footsteps.
Create More Traffic and Trust
“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin
An obvious one, I know. Traffic is the main aim when it comes to website building and business development. A succinct way for growth is to blog — bringing your voice, brand, and ethos to the forefront.
It’s your chance to tell stories, be open, empathetic and understanding of your audience.
Tap into their mind and make your blog be the big find.
When people find my blog it might be because I share it on my Facebook page every Wednesday and here on Medium. Through it, I’m creating content, attracting potential clients, but most of all creating trust. Building trust is planted through my dedication to writing a blog to help others with the whole “how-to” headline, and always showing up with a story to tell.
Originally, I started a blog to help friends because they appreciate my outlook on life and they’ve spurred me on to write! What about you? What’s your reason or your business’s reason to be bold and blog?
It’s traffic and trust; we all know it.
It’s also a process (sometimes long and painful, requiring a lot of patience but that’s why you need to blog for a reason).
What’s your reason why behind blogging?
A blog needs to be different and interesting: talk about everything but not anything (if that makes sense).
Go Niche and Be Specific
Create niche blog posts in your service or product. Consider even interviewing — a popular choice at the moment.
So it’s your business’s chance to get to grips on its niche and what market it is targeting.
A blog will create more traffic and trust because it shows you care and put people first. Overall, it’s your chance to highlight what exactly you offer and why.
Don’t fret, there’s research behind putting in all this effort, trust me.
Anna Hoffman discovered that after 21–54 blog posts, your blog traffic increases by 30%. So if you’re not blogging, you’re missing out on a fine chance to create trust and traffic — both crucial aspects in building a following and business.
Through scoping in on your niche, you will drive more efficient communication through blogging — see it as a chance to establish your authority.
See it like this — when you answer questions for your customers, there’s no need to then do a FAQ or reply to the same question 10,000 times.
Hone in your specific skills and establish your authority in them — that is why your business needs a blog.
Maybe you don’t know what to write about yet, but you will discover with time.
No need to rush, nor is there a need to ‘niche’ straight away if your business is still playing with ideas. Blogging will instead highlight and give your business:
A Chance to Speak in Your Voice
“Being known by lots of people isn’t really the goal; it’s a by-product of certain kinds of marketing for certain kinds of products. What you’re really seeking is to be trusted, to be heard, to be talked about and to matter.” — Seth Godin
Building trust is key to any business. It should be one of the main aims, if not the top (as it was in this post!).
To do this, however, you need to be yourself.
And a blog allows you to do exactly this.
The main reason your business needs a blog is to shine its voice.
It’s the perfect opportunity to show off and speak up.
Speak your voice with no filters — be who you want to be and demonstrate your drive in offering services at the same time; whatever they may be.
I love writing my blog because it’s not only creating a habit for me to strengthen my writing voice but show people I care. My mission in writing is to help others. Through the power of words, I spread peace — it’s what gets me back to writing every damn day.
Ever since blogging and building up my business (literally only since January!), I see it as an opportunity to show my skills in offering tangible advice without the ‘I know it all’ tone, but rather understanding and empathy.
My blog allows me to find my voice and become confident in it.
I want to be heard, but I want people to know peace. A blog makes you matter and offers you the chance to say whatever the hell you want — hell yeah!
Just think about how lucky that is for a second. Investing time into a blog doesn’t necessarily mean you’re going to hit the jackpot, but it boosts your transparency in who you want to be with whatever service or product your business provides.
Be it on Medium or your website, your business needs a blog as a chance for you to be heard and speak your unique voice; no matter what your fear or doubts whisper, there is nobody with the same words as you!
It takes effort, I know, but anything you put effort into promises to reap benefits and be fruitful with time.
Always remember the goal of blogging in your business and remind yourself to:
“dig your well before you’re thirsty.” — Seth Godin
In other words, be patient.
“The future of publishing is about having connections to readers and the knowledge of what those readers want.” — Seth Godin
Ok, so blogging isn’t an easy way to get your business booming, but it does create a bond of trust and will eventually bring organic traffic to your website and business.
Online visibility, trustworthy connections, and establishing your authority are the top three reasons why your business needs a blog, so what are you waiting for?