3 Tools to Overcome the Fear of Self-Promotion (And a Trick to Avoid It)

Let the world benefit from your knowledge and skills.

Photo by Jakob Owens on Unsplash

I write a newsletter for creators. In a survey, one subscriber shared that the biggest obstacle to her growth is fear of self-promotion. I totally resonated

I’m so shy I sometimes cross the street to avoid the people on the sidewalk. And I was raised catholic. I was taught humility is a unquestionable value. Shining a spotlight on yourself in any way is a sin.

This wrong belief stole dozens of thousands of dollars from me over 14 years as a solopreneur and content creator. But failure can be a powerful teacher, right?

Over time I understood how crucial self-promotion is for a writer, how to overcome its fear, and a few tricks to work around it. Here’s what I learned.

Build it, PROMOTE IT, and they’ll come

It usually takes people some time to really appreciate who I am. I have very few friends. They had years to get to know me.

I guess in the beginning I hoped the same would happen online. How silly I was!

No matter what you write about, hundreds of authors are in the same niche. Your potential audience is drowning in information…