4 Components of an Illuminating Storytelling for Your Tech Brand

You just need an innovative hero, some industry retrospective, and a customer smile

Photo de Ying Ge sur Unsplash

You think that marketing a tech product is hard? Think again! Tech companies can rely on a weapon of massive seduction: their origin story.

From Thomas Edison to Steve Jobs, we remember the history of technological progress through its leading innovators.

So, when you sell an innovative product, it’s only fair to tell the story of its innovators. But how do you choose the right words?

Here are 4 key components that make a tech story worth telling.

#1 Focusing on the innovator heroes

We can’t help it, in every tech story we remember, there’s one innovator that comes to our mind. Our mind craves the admired and hopeful figure of the innovator.

But that story shouldn’t sound like an overused and cliché fundraising pitch. Readers have had enough of overblown promises from tech entrepreneurs. They want the concrete stuff.

So how to introduce the founding fathers of your company? By telling bluntly how they have come to the first idea of their innovation. And as often the reality is more authentic than…