4 Free YouTube Tools for Marketers

Don’t let your production efforts go to waste with sloppy packaging

Kristin Wilson
Oct 17 · 4 min read
Photo by Christian Wiediger on Unsplash

Video production is costly and time-consuming. The last thing you want is for all that hard work to go to waste once you upload and release your production to the world.

Luckily, with the right technology, marketing and understanding the results of your work on YouTube is no longer a mystery. After producing hundreds of videos for YouTube over the past two years, I’ve learned a lot.

Here are the best free tools I’ve found to help you write headlines that attract viewers, analyze and grow your audience, and stand out from the noise:


TubeBuddy

TubeBuddy is a browser extension and analytics dashboard that helps you optimize your videos and save time. Features include:

  • Productivity Tools, including templates, checklists, automation, canned responses, and a thumbnail generator.
  • Bulk Processing, to manage or update multiple videos at once.
  • SEO Features, such as suggested keywords, tag lists and translations, A/B testing, and best practices audits.
  • Promotions, useful for running contests, increasing subscriber engagement, and scheduling social media posts.
  • Data and Research Tools, complete with a channel health report, valuation, and competitor scorecard.

One of my favorite features is their keyword ranking function.

More than half of all YouTube views come through organic search and related videos, so it’s essential to know where your video ranks.

TubeBuddy also sends out weekly reports where you can see how your videos compare to those of your closest competitors and similar channels. If a particular video isn’t ranking high enough, you can refine your title and tags until the algorithm responds.

With four different price tiers ranging from free to $49/month, TubeBuddy is accessible to small channels and enterprise users alike.


VidIQ

Similar to TubeBuddy, VidIQ is a suite of tools to help you increase views, understand your audience, and peep on competitors.

I’ve found it’s especially useful for researching keyword search volume and determining the best time and day to post.

VidIQ’s keyword search tool differs from TubeBuddy in that it ranks and scores tags by various metrics, allowing you to uncover high volume keywords with low competition and find related tags you may not have considered.

VidIQ has three plan options from $0–39/month, plus custom enterprise pricing.


Coschedule Headline Analyzer

Test your video’s headline before you publish it.

Thumbnails are important, but a good headline is worth its weight in gold. According to Robert Bly, author of The Copywriter’s Handbook, “the headline is the most important element in advertising.”

YouTube videos are ads for your products, services, and brand. Your video’s title is the headline. If you don’t “sell” your video in the title, you could be wasting 80% of your efforts.

People are five times more likely to read an ad’s headline than the copy.

So, before hitting publish, make sure to run your title through Coschedule’s Headline Analyzer.

Popular among writers and email marketers, this free tool complements keyword research from TubeBuddy or VidIQ by helping to boost clicks, shares, and search results.


YouTube Creator Studio App

Download the Creator Studio app on Google Play or in the App Store.

The official YouTube Studio app is a fast, easy way to manage different channels from your phone. It’s great for checking stats, changing thumbnails and tags, or replying to comments on the fly.

Again, it’s free, and authorized users from your marketing team can access it asynchronously.


Conclusion

Photo: Traveling with Kristin

With more than 300 hours of content uploaded on YouTube every minute, it’s more critical than ever to know your metrics and develop a strategy to stand out.

These free tools can help you optimize your video library, increase watch time, grow your audience, and navigate YouTube’s hyper-competitive environment like a pro.

Thanks to Niklas Göke

Kristin Wilson

Written by

Technology, remote work, and personal growth through travel. Insights from 15 years in 60+ countries. YouTube.com/DigitalNomad

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