4 Things You Must Do When a Client Decides To Cancel

How you handle client and customer cancellations can mean the difference between more work or loss of income

Photo by Craig Adderley from Pexels

Last year when I signed up for my WaPo subscription, I was offered a special discount rate of $29 for the year (instead of $100+). I said “Hell yeah! I’ll take that.”

A year later, when the subscription was up, my rate was going to quintuple. I was like “Hell no! I like WaPo, but I already have a subscription to NYT and Medium.” So I went to cancel. Their system automatically offered me a renewal of the original discount — I would get another year for just $29. I thought “Sure. Why not?” The whole process took about five minutes. WaPo has another year of keeping me attached to their service.

Cut to this morning…

My aforementioned subscription to the NYT was now about to expire. I had a special $1/week discount rate on that subscription. I had already determined that if they offered me the same deal again, I’d go ahead and keep it.

But wouldn’t you know it — in order to cancel my subscription, I had to get on chat or worse… call!