4 Things You Need to Know About RedNote: TikTok’s Rising Rival

Why RedNote could be the next big thing for marketers.

Photo by Slate.

Something’s brewing in the world of social media.

Actually, scratch that: a literal thunderstorm is happening right at this moment, and things are about to change — big time.

By now, you’ve probably heard the news: TikTok is on the chopping block in the United States, with the government eyeing a potential ban due to concerns over its ownership in China.

And even if it does somehow avoid getting banned this month, it’s still in the eye of a very uncertain storm.

Now, as you might expect, people are rattled.

Their go-to entertainment app could very well be wiped off the map anytime.

You can feel the uncertainty in the air. Creators are scrambling, marketers are on edge, and users are nervously scrolling, unsure if they’ll be logging on to their usual feed tomorrow.

That’s where things get interesting — because when one door starts to close, another one opens.

And that door is called RedNote, otherwise known as XiaoHongShu — a China-based social media platform that’s already sparking interest in the wake of TikTok’s uncertainty.