4 Ways to Protect Your Website From Being Smacked by Google’s Algorithm Updates

Keep it clean and simple, implement trends, and get expert advice when you need it

Photo by Andriy Boechko on Unsplash

In the SEO world, there’s nothing scarier than a big algorithm update.

It’s kind of like if you worked on cars for a living and all the manufacturers could snap their fingers and make it so that every car in the world suddenly ran on almond milk instead of gas. Sure, everything is mostly the same, but what might have changed? Is it possible that the fix you had in mind for that Camaro in the shop might now break it worse than before because of the almond milk thing?

Ok, maybe that’s not the best analogy, but you get the point. SEOs make their living by researching and understanding Google’s mysterious ranking algorithms as best they can, then improving their websites to get them to show up higher. When Google changes something, all that experience an SEO gathered might get called into question.

Of course, Google changes things all the time. They’re almost constantly updating the algorithm, and sometimes things you see in the wild in the SERPs are just beta tests, so they’re not even permanent.

But if an SEO gets something wrong, and some tactic they’ve been employing for…