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5 Headline Tips From Millionaire Copywriters
How to boost your click-through rates
“[On average], five times as many people read the headline as read the body copy,” legendary marketer David Ogilvy once said. “When you have written your headline, you have spent eighty cents out of your dollar.”
These days, Ogilvy’s words are more relevant than ever. Whether you’re a writer, marketer, or small business owner, the quality of your headline often decides your fate. A good headline can make your content viral, while a bad one might cast your hard work into the unending sea of the internet, never to be read again.
Don’t fret. The good news is that great copywriters throughout history have analyzed what makes headlines great. Turns out they’re as much a science as they are an art, and can be improved with actionable, clear-cut rules.
In this article, we’ll explore five of those rules as recommended by four writers who have built tremendous wealth from their writing. We’ll look at strategies from Ogilvy, founder of the world-famous advertising agency Ogilvy & Mather, Gary C. Halbert, once the highest-paid copywriter in the world, Brian Clark, founder of the $12 million blog copyblogger.com, and Ray Edwards, a seven-figure copywriting consultant.
