5 Lesser-Known Types of Marketing

Tap into new strategies that can help your business grow

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Think of the marketing strategy as the line between success and failure.

Success depends on understanding your target audience and catering to their needs through the marketing strategy that you find most appropriate.

Here are some lesser-known types of marketing that you can harness to make your business stand out and become profitable:

Left-Brain Marketing

Logical, organized, practical. When targeting left-brain people, marketing values shift from creativity to analytics. This is why left-brain marketing often intertwines with analytical, informational, and technical marketing.

It puts less emphasis on emotional responses and motivation towards taking a certain action. Instead, left-brain marketing takes a rational, fact-based approach to identify the media that will most likely influence customers into making a favorable purchase decision.

The usual market research is replaced with customer research, and the most powerful tools of trade become market mix models, mapping the customer purchase path, and customer lifetime value calculators.