5 Marketing Lessons From My First Year on YouTube

Learning from failure while trying to replicate success

Johnny P
Better Marketing
Published in
8 min readOct 10, 2023

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Videographer pointing a Sony camera at the viewer.
Photo by Seth Doyle on Unsplash

I am not a natural marketer. I started a YouTube channel from scratch in September 2022 with no prior videography or video editing experience.

The first few months were brutal. Over 200 videos (including Shorts) and nearly 4,000 watch hours later, I have enjoyed…

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Lawyer writing on law & politics, artificial intelligence, and the future of it all.