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5 Steps to Create a Thought Leadership White Paper
Thought Leadership is all about building a strong and forward-thinking argument
Today’s company decision-makers face increasing challenges, requiring agile and broad thinking. And yet they are flooded with ideas only scratching the surface of their problems.
As thoughtful content is in short supply, that’s an opportunity for you to create deeper and slower-absorbing intellectual content — in other words, thought leadership white papers.
This will give you a long-lasting edge over all these brands that provide poor marketing material.
Here’s how you can create one in 5 steps.
#1 Finding the right question to ask
As the saying goes, “A Problem Well Stated is Half Solved”. And that’s particularly relevant for thought leadership content.
More than providing solutions, you want to find a compelling question that gives you a new perspective on your subject. Usually, companies settle for easy-to-answer or obvious questions, which makes them miss the most interesting insights on the field. To find a thought-provoking question, you might need to probe deeper into each concept at hand.
