CONTENT THERAPY

6 things I guarantee will happen if you work as a social strategist*

*Probably

Welcome to Content Therapy, a Better Marketing column on anything and everything content.

When you take a step back from ‘doing’ social and being really hands-on, and you step into the strategy side, it can be a bit of a bubble of intangibility at first.

At least that’s how it was for me when I started as a social strategist, agency side, in late 2019. I was so used to doing all the things; controlling all the dashboards, buttons, composing content for posts, optimising them, sorting out the assets…etc, and having to think very, very quickly about things all the time.

Now, in contrast, I have more time to think and less hands-on stuff to do… well, it was a transition that brought me mixed feelings at first. I have never had the time to *think* in any role I’ve ever had, and boy, is it different now. In a good way of course.

I can say, more than a year and a half on, being a social strategist has been a great role for me to get stuck into.

I wouldn’t be ‘me’ though if I didn’t notice all the niggly things that happen and didn’t want to write about them.