Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Member-only story

5 Uncommon Traits Rapidly Growing Instagram Accounts Share

Set yourself apart from the masses and crush Instagram in 2020

Sebastian Juhola
Better Marketing
Published in
4 min readDec 9, 2019

--

Image by SplitShire from Pixabay.

With over one billion active users, it’s getting increasingly hard for accounts to grow on Instagram. Some even say that organic growth is impossible nowadays.

It’s not. There are still accounts that thrive, despite all the competition — and all of these Instagram accounts have a handful of traits in common.

The most interesting part is that none of them require any special skills or big budgets.

No, they’re childishly easy to implement and set yourself apart from the masses.

Why so few are doing so is beyond me.

1. Not All of Their Posts Are Optimized for Highest Possible Engagement

“If you try to be everything to everyone, soon you’ll be nothing to no one.”

It doesn’t take long to learn what kind of content gets the highest engagement from your audience. It’s always going to be something the majority of your followers enjoy.

There’s nothing wrong with those posts, but if you’re constantly trying to get as many likes and comments as possible, you’re missing out on the opportunity to connect on…

--

--

Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Sebastian Juhola
Sebastian Juhola

Written by Sebastian Juhola

I oversee the production of +200 monthly short-form videos (Reels, TikToks, Video Ads). Founder of The Minimalist Wardrobe. About: juhola.org

Responses (2)