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5 Ways to Identify Your Ideal Audience
How to find people likely to love what you do
You created something people will love, you just don’t know who.
That’s a problem. Because if you can’t identify your ideal audience, it’s impossible to find and connect with them.
Below are five ways to hone in on who’s most likely to love your creations.
1. Your Ideal Audience Is a Previous Version of You
The things you create are informed by the experiences you’ve had.
Whether you aim to teach people something, solve their problems, or simply entertain them, your ability to do so is rooted in your own experience with similar situations. Your ideal audience is often the person you used to be.
To identify who your ideal audience may be, consider what your life was like in the recent (or not-so-recent) past and the challenges you faced that inspired your recent creations. Once you identify where you were in your life then, you can go find people who are in a similar place now and feel confident your work will resonate with them.
An example: Many of my consulting clients hire me to help them figure out how to build independent businesses and monetize their creations. They’re part of my ideal…
