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7 Marketing Lessons From the Most Swiped Man on Tinder

The man with 15,000 matches knows how to build a brand

Ash Jurberg
Better Marketing

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Mr. Tinder, Stefan-Pierre Tomlin.
Source: Instagram

Most Swiped Man on Tinder.

There are a few titles I’d like. World’s Richest Entrepreneur. Funniest Person on Earth. Most Viewed Article on the Internet. Now I had a new one to add to the list of titles I would never achieve (hmm, maybe that’s a new one to aspire to, Most Titles Missed Out On).

The Most Swiped Man on Tinder.

I had to find out more about this guy. Who was he? How did he win the title of ‘most swiped’ and most importantly, what could I learn from him? Purely from a marketing perspective of course — I am in a relationship and my partner will be reading this!

Stefan-Pierre Tomlin was awarded the title of ‘Mr. Tinder’ in 2017 due to his prolific number of matches. He received over 14,600 over the previous two years, which sure is a lot of swipe rights! Given the large number of people looking for matches on dating apps, to be recognised as the most successful means Tomlin must be doing something right.

The first thing my research uncovers is that he is a model and a pilot. OK, they are two pretty big advantages. Pretty, pretty big. But delving deeper I could see he has put a lot of thought into his Tinder Marketing Strategy

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