Member-only story
A Beginners Guide to Growth Marketing
It’s all about the process, not the hacks
Since I started working in the digital space more than 10 years ago, I have had to deal with a tonne of new/trendy ideas, concepts, tactics, and “hacks” that normally get a lot of attention and rarely have any in-depth/actionable recommendations marketers can implement or use to develop their professional careers.
In this article, I’m going to break down the concept of Growth Marketing and will try to provide a guide on how to become one.
Definition
Growth marketing is a concept that has been growing in popularity in recent years, particularly in the startup world. Companies like Facebook, TikTok, and Uber have people working exclusively on Growth Marketing.
Ignore the jargon and remember
Growth marketing is about optimizing and delivering value at every stage of the user journey to ensure that retention, revenue, and referrals are possible.
Marketing vs Growth Marketing
Although there’s some discussion among growth professionals about the best naming convention for…