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A Beginners Guide to Growth Marketing

Nicolás Vargas
Better Marketing
Published in
9 min readJun 6, 2022

It’s all about the process, not the hacks

Since I started working in the digital space more than 10 years ago, I have had to deal with a tonne of new/trendy ideas, concepts, tactics, and “hacks” that normally get a lot of attention and rarely have any in-depth/actionable recommendations marketers can implement or use to develop their professional careers.

In this article, I’m going to break down the concept of Growth Marketing and will try to provide a guide on how to become one.

Definition

Growth marketing is a concept that has been growing in popularity in recent years, particularly in the startup world. Companies like Facebook, TikTok, and Uber have people working exclusively on Growth Marketing.

Ignore the jargon and remember

Growth marketing is about optimizing and delivering value at every stage of the user journey to ensure that retention, revenue, and referrals are possible.

Marketing vs Growth Marketing

Although there’s some discussion among growth professionals about the best naming convention for…

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Better Marketing

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Nicolás Vargas
Nicolás Vargas

Written by Nicolás Vargas

I develop growth marketing models for businesses making 1M+ Online MRR. Subscribe To My Newsletter https://www.marketingconcepts.co/

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