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A Huge Mistake I Made With Email Marketing
I made $14,000 when I finally figured it out!
When I sat down to write an email to my newsletter subscribers, the words flowed easily onto the page. I started with an interesting personal story that segued into my newest, most important content. I included the links so my subscribers could access that content. Then, I created a short “menu” of all my recent work — a podcast interview, a Medium article, and my best Instagram post for the week.
“Another perfect email,” I thought. I was convinced I had the magic formula. Personal story to build rapport, check. A compelling link to my most important work, check. More links for people who had time to explore my other content, check. Nice sign-off, check.
But there was a problem with my emails. I was writing them according to what I liked to read. I love receiving emails with stories and links and plenty of options. If I can sit back with a cup of tea and get lost in a good email for a few minutes, I’m happy.
Meanwhile, my partner kept saying, “Rach, your emails are too long. There’s no way I would read them from start to finish.” And I ignored him for a long time (several years, in fact). I figured I knew my audience better and that they were all like me.
