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A Softer Way to Sell: How to Use Content to Get Potential Clients to Reach Out to You
Why I focus on blogging and podcasting to grow my business
When was the last time you bought something from someone who cold-pitched you or slid into your DM’s trying to sell you their services without ever trying to get to know you?
Never, am I right?
That’s because that way of selling doesn’t feel good — to you or the person doing it. It feels forced, inauthentic, and cold on a good day.
Business owners are moving away from social media as a way to find clients because it can be draining to share every detail of your life online and create endless content that doesn’t do much for you in the way of sales. This hamster wheel of content production leads to burnout.
But what if you could use content to your advantage and be able to create less but with more returns for your business?
Thankfully, you can. And it’s a proven strategy that has worked for decades in corporate.
I know because I spent 15 years working in corporate marketing before I launched my coaching business. And this was the strategy we used to sign multi-million dollar deals with large enterprises.
