A Step-by-Step Guide to Building Your First E-Mail List

If you’ve never built your own email list before, here’s how you actually start

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It doesn’t matter what conversions you’re trying to achieve, what industry you’re in, or who your demographic is, the fundamentals of building any quality e-mail list will remain the same.

You’ll have to attract subscribers to a signup process, keep them interested while consistently delivering value, and continuously improve your methods based on the analytics or any feedback you receive.

But those are just the abstract fundamentals. If you’ve never built your own email list before, here’s how you actually start.

Step 1. Pick Your Provider

The first step in building an email list is picking your email service provider, ESP for short. ESPs are a dime a dozen, and while they all generally provide the same basic fundamental features they can vary wildly in how sophisticated those features are.

So what does an email service provider provide?

• The ability to grow your own database of subscribers
• The ability to send emails to multiple addresses simultaneously
• The ability to create and share signup forms…