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Amazon Gets Influencers, Quora Goes Paid, Nike Steals Designs, Everyone Dumps Photos
The best of Better Marketing — August 6, 2021
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The Rise of Platform Brands
Writes Nick deWilde: “As the brand gains prestige through its public-facing employees, it can distribute the status back to its employees in the form of a virtuous cycle. This is the magic of a strong platform brand.”
How to Network Effectively on Clubhouse
Are we… still doing the Clubhouse thing? Pierre DeBois is!
Why Are Some Links So Long?
Saurabh Bhatia breaks down the nonsense behind the https.
❇️ New
Even Quora Has Moved to a Paid Model
Jamie Logie on how Quora is adopting a familiar framework.
Amazon’s Tempting New Income Stream for Influencers
Did you know Amazon has influencers? The world of Amazonfluencers*, from Aria Dailee (*not a real term).
