Audi’s Most Successful Hashtag Campaign Skyrocketed Their Twitter Growth
Don’t we all #WantAnR8?
In 2011, Audi started a hashtag campaign on Twitter where users would tweet why they would want an Audi R8 for a day with “#WantAnR8.” It got a huge engagement, and Audi kept bringing it back. The campaign reached over 100 million people. It was one of the most successful campaigns in the history of Twitter.
It all started when a Twitter user named Joanna McCoy tweeted, “@Audi I #WantAnR8.” She kept on tweeting every day. No matter what, the tweets didn’t stop coming. She was all in. Days passed, weeks passed, she kept tweeting.
Finally, something awesome happened. Audi tweeted back and said that they would make her dream come true.
And after a few days, they surprised her by giving her an Audi R8 for the weekend. She got to drive it and was ecstatic about it.
It was a noble act of kindness. But there’s more to it. Audi realized that they could use this to increase their engagement on Twitter. Audi could trend a hashtag, #WantAnR8
They encouraged other people to use the same hashtag with a reason they want an Audi R8. People went crazy and started tweeting. There were millions of tweets in a few days. It worked like a charm. They also awarded it as the best hashtag campaign on Twitter.
More people won the Audi R8 for a day, and Audi’s twitter engagements were blooming.
People were excited to drive the R8. Audi posted the picture of the user driving the R8 as a part of the campaign.
This campaign brought a whole new revolution. Other automobile brands realized that Twitter was worth using. Look at its state today, and you’ll see how these brands use Twitter for their campaigns.
We still find Audi using #WantAnR8 in recent tweets.
Hashtag campaigns have proved very useful for brands. No matter how big or small, they can interact with their audience easily. They can ask what they want in their products.
Over the years, we have seen many of these marketing campaigns on Twitter. And this is still one of the best hashtag campaigns ever. To summarize, Audi didn’t start this campaign on its own, they just capitalized on the trend of Twitter user jmdc88, and Audi is still using that hashtag as part of its campaigns.
