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Basic SEO for Writers
Topics, keywords, meta descriptions, and links
Search Engine Optimisation (SEO) is a wide-ranging process incorporating many moving parts. If you want to get found on the internet, it’s something that you need to be aware of and have a strategy for. Marketing alone will be far less effective if there is no SEO strategy behind you. Great SEO practices ensure that your website or blog is easily found. By being easily found, it means appearing on the first page of the Search Engine Results Page (SERP) — there aren’t too many people out there who will look beyond the first page of Google’s results to find what they want.
The Non-Writer Side of SEO
When assigning rankings for websites on SERPs, Google and other search engines use a variety of methods. Some can be answered with quality content, and we’ll get to that in a bit. The other side of the coin is what I tend to think of as the ‘techy side’ of websites, blogs, and content.
In some cases, as a writer, you may be able to influence some of these like URLs or navigation, if you have the right access and knowledge. In other cases, you’ll be relying on the expertise of a website developer, designer, and UX professional.
The ‘techy side’ includes all manner of things. SSL certificates (website security)…
