How a Magician Made $200,000 in Sales on a $100 Budget

A case study in learning to be bold in your marketing and calling out old legends

Geraint Clarke
Nov 7 · 8 min read
erdnase
erdnase
Photo credit: Ellusionist.com

In 1902 an unknown card cheat published a book called The Expert At The Card Table.” The author published the book under the alias S.W. Erdnase, but in the decades since, historians have tried and failed to uncover this person’s true…

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Thanks to Niklas Göke

Geraint Clarke

Written by

Creator Of Bespoke Marketing Campaigns, Magic Tricks & More… Read My Work For Practical Marketing & Self-development Lessons. https://linktr.ee/geraint_clarke

Better Marketing

Advice & case studies

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade