How a Magician Made $200,000 in Sales on a $100 Budget
A case study in learning to be bold in your marketing and calling out old legends
Nov 7 · 8 min read

In 1902 an unknown card cheat published a book called “The Expert At The Card Table.” The author published the book under the alias S.W. Erdnase, but in the decades since, historians have tried and failed to uncover this person’s true…


