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Case Study: 4 Instagram Posts that Got Me 1,000+ Followers Each

And 4 things each post have in common

Sebastian Juhola
Better Marketing
Published in
5 min readOct 27, 2020

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Four framed photos of illustrated giraffes on a white wall
Photo by Tim Gouw from Pexels

I get most of my followers through posts that reach an audience beyond my own. The usual number is in the hundreds per post, but occasionally, I manage to get everything right with the post and gain over 1,000 new followers.

There are four things to master: the photo, the caption, the commentability, and the right hashtags. Get these right, and you’ll get in front of new people. If your profile is in order, that will result in a wave of new followers every time you post.

Let’s look at the four posts — which I’ve included stats for — and the four things to master so that you can all accelerate the growth of your accounts.

A Photo That Stops You From Scrolling

Screenshot of author’s Instagram post
Stop buying shi(r)t you don’t need. Pretty clever, but easy to understand. 1,143 new followers.

Grabbing the attention of people is your number one priority. Without that, nothing else matters. The photo (or video) is like the title of your article or the subject line of your email. It needs to hit in a millisecond.

That’s done with clarity, quality, and differentiation. People see hundreds of…

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Sebastian Juhola
Sebastian Juhola

Written by Sebastian Juhola

I oversee the production of +200 monthly short-form videos (Reels, TikToks, Video Ads). Founder of The Minimalist Wardrobe. About: juhola.org

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