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Chris Hemsworth Is Exactly What's Wrong With the Fitness Industry
Marketing is supposed to help consumers, not mislead them. Exposing the lies, steroid use, and unethical marketing of the fitness industry.
Deceit is a foundation for much of the fitness industry.
Think back to the early 90s when television bombarded us with fitness infomercials. They sold us the idea that a simple piece of fitness equipment would give us abs in a matter of just "five minutes a day".
Absolutely no scientific evidence was required. The only evidence we needed (apparently) was how amazing the fitness models in the advertising looked.
Social proof is what we marketers call it.
Or bullshit.
It was probably the first time the models had used that exercise equipment. Instead, they dedicate their lives to looking fantastic. It's their job.
The advertising also never mentioned how strict our diets need to be at a body fat level low enough to see our abs.
Apparently, all you need is this ab machine. 5 minute abs are easy to sell — but changing your lifestyle isn't.
