Content Marketing Lessons from Your Gmail Inbox

Jen Dennis
Better Marketing
Published in
5 min readOct 19, 2023

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Let the tabs be your guide!

Laptop with Gmail open on screen
Photo by Justin Morgan on Unsplash

When you’re creating a content marketing plan, it’s easy to get overwhelmed.

But what if I told you there’s a straightforward way to set up your content plan — a clear framework established by the product designers at Google — and, best yet, one you probably see every day?

Here it is: The Gmail Inbox

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Making content for Fortune 100 clients? That’s easy. Writing for and about myself? That’s hard. I write about content, writing, and having a good life. Say hi!