CONTENT THERAPY

Feedback guaranteed to annoy your content writer

But don’t worry, they don’t have to suffer at your hands…

Photo by Diva Plavalaguna from Pexels

Welcome to Content Therapy, a Better Marketing column on anything and everything content.

We know the score as content writers (and copywriters, for that matter); we’re writing a block of words for you, and of course, we’re expecting feedback. Of course we are. We’re doing it for you, after all. We’re not spending our time writing about ‘WAN and IT cloud infrastructures’ or ‘open banking’ just because we necessarily enjoy it.

We want you to put your eyes on our draft and give your feedback so that we can make those final tweaks and — basically — move onto the next piece.

Do you ever consider though, how helpful the feedback you’re giving your writer actually is?

Let’s take a look at just a few examples of the kinds of comment/suggestion types that might be leaving your frazzled content writer cursing your name under their breath and;

• why what you say might irk them
• how you can help them out in future

“How can we…?” (or similar)