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For Maximum Growth via Instagram, Create a Secondary Account
Think of it as the engine for your main account
Main brand accounts aren’t good for driving growth via Instagram. They serve an important role in other ways, such as product and service updates, success stories from users, customer service, giving a quick overview of your offering, and tips to get the most out of what your customers are buying.
In fact, people expect brands to have an Instagram account for these reasons, and you should go above and beyond with everything mentioned.
That is to say, the main Instagram account for your business is geared toward your existing customer base, as well as those who are already actively looking for something that you’re offering. It’s not meant for building a huge audience of potential customers.
Many are trying to force it, but it almost never works. Yes, some businesses have huge audiences on Instagram, but how many of them have grown because of Instagram?
Everyone wants to build an audience to acquire customers from, but for that, you need something else.
The Power of a Secondary Account
The idea is simple. You create another Instagram account. Something with a clear theme that attracts your…
