Generative Engine Optimization: The Future of SEO

Photo by Growtika on Unsplash

If there’s one thing that has been constant with content creators worldwide, it is the desire to be visible. Visibility, especially coming from search engines, brings the content to the audience it is designed for. And that’s where the idea of keywords and SEO comes into play.

Search engine optimization, or SEO, is an oldie but a goodie for digital marketers. With Google changing the rules almost every few days, content creators were always expected to stay updated with the algorithm to hit the top of the SERPs or the search engine results pages.

While SEO has been constantly evolving, there is not just one giant, but multiple ones are writing the rulebook today. Especially with Artificial Intelligence gaining pace on every frontier of technology, search engines are making a paradigm shift.

So, if you’re asking what’s next and wondering how to navigate the changing tides for content marketing, you’re at the right place!

Here is everything you need to know about the buzzword GEO and how it will impact SEO.

How did SEO evolve?

Understanding the evolution of SEO is not just a journey through history, but a roadmap to future success in digital marketing. It equips you with the knowledge to adapt to the changing landscape and…